GDPR and Facebook tracking acceptance.

19th Apr 2018
GDPR and Facebook tracking acceptance.

As Facebook continues to make changes and improvements amongst all of the data release scandal, a new announcement from them has revealed that they are going to ask everyone who uses it if they agree to be tracked whilst on the site. 

 

Users will now have to opt-in to the tracking feature in order to continue using the service. Facebook has admitted it will never be possible to turn off all ad tracking but does offer a limiting option within its settings. 

 

With the new privacy laws coming into effect this May, the only other option for those who don’t agree would be to opt out of using Facebook entirely.  

 

The EU law, known as the General Data Protection Regulation or (GDPR) will force companies to face fines if they fail to receive the right permissions before collecting user's data, and promises the most secure online privacy since the history of the internet.

  

Facebook is the world's largest social media network and relies on the fact that it is an advertising-supported service. The new changes will introduce "permission screens" where users must read and accept to continue, or manage limitations in setting, but not decline.  

 

The chief financial officer at Facebook, David Wehner, believes there could be a severe decline in Facebook usage due to the upcoming implemented GDPR laws.  

 

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